Marketing & Comnunications
GREATER LAFAYETTE CHRISTMAS PARADE MARKS START OF HOLIDAY SEASON
On December 2, downtown Lafayette sparkled with holiday magic during the annual lighted Greater Lafayette Christmas parade – A Very Merry Main Street.
Read MoreTHE ART OF BRAND MANAGEMENT: BUILDING AND NURTURING A LASTING IDENTITY
A strong brand not only sets a business apart from its competitors but also establishes trust, loyalty and recognition among consumers and in the case of the work we do, community members, talent and prospects.
Read More11 ESSENTIAL TIPS FOR RUNNING A SPECTACULAR EVENT
Organizing events may seem like a daunting task, but with the right mindset and a dash of creativity, you can orchestrate remarkable experiences that will be etched into people’s memories and leave them wanting more.
Read MoreSPARKING AUTHENTICITY: WHAT AN OPEN MIND AND WORKPLACE DID FOR ME
Some might say that 15 is an odd age to be doing an internship. After all, I’ve barely dipped my toes into high school. How can I possibly be ready to be tossed into the deep end of the workforce?
However, this lack of real-life experience is exactly why it was essential for me to get a taste of what it’s like outside of the cocoon that was spun by a mundane cycle of school and homework.
Read MoreHOW TO WRITE A KILLER PRESS RELEASE
Whether your company won an award, is opening a new location or releasing a new product or service, routinely sharing press releases and other news with the media can help you stand out in journalists’ minds over time and enhance the public perception of your organization.
Read MoreFOUR EASY WAYS TO ENHANCE YOUR SOCIAL MEDIA STRATEGY NOW
It goes without saying that having an effective presence on Facebook and other social media channels, such as Instagram, LinkedIn, Tik Tok and Twitter, can be a game-changer in your marketing strategy.
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