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HOW TO WRITE A KILLER PRESS RELEASE
Whether your company won an award, is opening a new location or releasing a new product or service, routinely sharing press releases and other news with the media can help you stand out in journalists’ minds over time and enhance the public perception of your organization.
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GRAND OPENING: FLYING HIGH TEA
Located at 800 Main Street, the new shop is Lafayette’s premier tea room offering an extensive tea list, brunch and high tea.
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GRAND OPENING: LOVE’S TRAVEL STOPS
“It took a long time to get into Lafayette, and we’re super excited to finally be here. And we’re super excited for the community, to be able to provide you with the services you need to get back onto the road,” said Toby Arndt, manager of Lafayette’s Love’s location.
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25TH ANNIVERSARY: MERLE NORMAN COSMETICS
“I look around here and think, ‘There’s my clients.’” But even better yet, they’ve become our friends. Thank you for supporting us; it’s been a fun journey and we’re excited for the next 25,” said co-owner Diane Boener.
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MARCH 2023 SMALL BUSINESS OF THE MONTH: THE MITCHELL AGENCY
The Mitchell Agency is protecting its client’s futures today by providing property and casualty insurance to customers throughout Indiana and the Midwest.
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EVONIK BEGINS CONSTRUCTION ON $220 MILLION LAFAYETTE LIPID INNOVATION CENTER
Members of Greater Lafayette Commerce’s leadership team joined Gov. Eric Holcomb and other dignitaries on the sprawling campus of Evonik’s Tippecanoe County Laboratories for a groundbreaking heard and seen not only in Greater Lafayette, but around the world.
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7 WAYS TO NETWORK MORE EFFECTIVELY
Networking. Some people cringe when they hear the word. Others may associate it with being overly pushy. At the end of the day, networking is a two-way street. It’s about building relationships that may turn out to be mutually beneficial in the long run.
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JANUARY 2023 SMALL BUSINESS OF THE MONTH: BLUE FOX HEATING & COOLING
Greater Lafayette residents may be familiar with Blue Fox Heating & Cooling for its philanthropic efforts and excellent customer service – two of a slew of reasons why it was recently named the January Small Business of the Month by Greater Lafayette Commerce.
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GRAND OPENING: ANVIL 38 APARTMENTS
Developed by Lafayette-based Iron Men Properties, Anvil 38 is a brand-new luxury apartment complex in Lafayette.
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GRAND OPENING: THE BLACK LOTUS SALON & SPA
“It was a lot of blood, sweat and tears that went into this space,” said Maggie Martin, owner of The Black Lotus Salon & Spa. “I’ve been in the beauty industry for almost 13 years now. I am a full-service salon and spa. I’m excited to share this space with Lafayette, and I really hope everyone comes out and enjoys our spa.”
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