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Generation NA celebrates grand opening with ribbon cutting ceremony

Generation NA marked its grand opening with a Greater Lafayette Commerce-powered ribbon-cutting ceremony.

Located at 504 Main Street, Generation NA is Indiana’s first, non-alcoholic brew and bottle shop.

“We’re very excited for this,” said Robert Theodorow, owner of Generation NA. “I had a crazy idea to start an alcohol-free shop back in May. We’ve been down here for about a month, and it’s been absolutely fantastic for us. We’re trying to make everybody feel included and help people not have any FOMO.”

The shop is dedicated to non-alcoholic beverages, including CBD and hemp-infused drinks, non-alcoholic wines, sparkling botanicals and non-alcoholic beer.

“Just to look in the windows is a real treat,” said Indiana State Representative Sheila Klinker. “We appreciate your being here, and we’re just thrilled to be able to give you a plaque to commemorate this day.”

Added Tony Roswarski, Mayor of the City of Lafayette: “Thank you for making your investment in the community. We really appreciate you doing this. When I walked in, I was just blown away. I think it’s going to be a wonderful addition to downtown. It’s these neat little things that really attract people to our community.”

For more information about Generation NA, please visit

“Thank you for bringing this to downtown Lafayette,” said Bob Schaftstal, Vice President of Chamber Operations for Greater Lafayette Commerce. “This is an amazing business, and I think you’re going to have a lot of success.”

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