Business Success
SEPTEMBER 2024 SMALL BUSINESS OF THE MONTH: ROSE MARKET
If you’ve ever strolled down Main Street, you’ve likely stumbled upon Rose Market— a lifeline for those with dietary restrictions, from gluten intolerances to vegan needs
Read MoreAUGUST 2024 SMALL BUSINESS OF THE MONTH: TACTILE ENGINEERING
Tactile Engineering is redefining what’s possible for the 338 million people globally who live with blindness and visual impairments.
Read MoreJULY 2024 SMALL BUSINESS OF THE MONTH: MOMAX AUTO SALES
Founded in 2011 by husband-and-wife duo Mari Chavez and Carlos Diaz, Momax Auto Sales began with a leap of faith and a lot of hard work.
Read MoreE-COMMERCE: YES, IT’S WORTH IT, AND HERE’S HOW TO GET STARTED
The role of retail stores in offering online shopping is becoming essential in meeting consumer demand and generating profits.
Read MoreELEVATING HR PRACTICES FOR SMALL BUSINESS SUCCESS
Human Resources (HR) is the backbone of any organization, driving employee engagement, satisfaction and productivity. For small business owners, establishing effective HR practices is essential in creating a thriving and successful company.
Read MoreTHE ART OF BRAND MANAGEMENT: BUILDING AND NURTURING A LASTING IDENTITY
A strong brand not only sets a business apart from its competitors but also establishes trust, loyalty and recognition among consumers and in the case of the work we do, community members, talent and prospects.
Read MoreTHE PURDUE FARMERS’ MARKET RETURNS WITH A BANG
The Purdue Farmers’ Market is open to the public every Thursday from 11 a.m. to 3 p.m. at Memorial Mall on Purdue’s West Lafayette campus. The market, which runs from May through October, is organized by Greater Lafayette Commerce and Purdue University.
Read MoreTHE SIGNIFICANCE OF TAX ABATEMENTS FOR LOCAL ECONOMIES
Tax abatements are powerful tools utilized by governments to help spur economic growth and attract investment in local communities.
Read MoreHOW TO WRITE A KILLER PRESS RELEASE
Whether your company won an award, is opening a new location or releasing a new product or service, routinely sharing press releases and other news with the media can help you stand out in journalists’ minds over time and enhance the public perception of your organization.
Read MoreEVONIK BEGINS CONSTRUCTION ON $220 MILLION LAFAYETTE LIPID INNOVATION CENTER
Members of Greater Lafayette Commerce’s leadership team joined Gov. Eric Holcomb and other dignitaries on the sprawling campus of Evonik’s Tippecanoe County Laboratories for a groundbreaking heard and seen not only in Greater Lafayette, but around the world.
Read More