Business Success
E-COMMERCE: YES, IT’S WORTH IT, AND HERE’S HOW TO GET STARTED
The role of retail stores in offering online shopping is becoming essential in meeting consumer demand and generating profits.
Read MoreELEVATING HR PRACTICES FOR SMALL BUSINESS SUCCESS
Human Resources (HR) is the backbone of any organization, driving employee engagement, satisfaction and productivity. For small business owners, establishing effective HR practices is essential in creating a thriving and successful company.
Read MoreTHE ART OF BRAND MANAGEMENT: BUILDING AND NURTURING A LASTING IDENTITY
A strong brand not only sets a business apart from its competitors but also establishes trust, loyalty and recognition among consumers and in the case of the work we do, community members, talent and prospects.
Read MoreTHE PURDUE FARMERS’ MARKET RETURNS WITH A BANG
The Purdue Farmers’ Market is open to the public every Thursday from 11 a.m. to 3 p.m. at Memorial Mall on Purdue’s West Lafayette campus. The market, which runs from May through October, is organized by Greater Lafayette Commerce and Purdue University.
Read MoreTHE SIGNIFICANCE OF TAX ABATEMENTS FOR LOCAL ECONOMIES
Tax abatements are powerful tools utilized by governments to help spur economic growth and attract investment in local communities.
Read MoreHOW TO WRITE A KILLER PRESS RELEASE
Whether your company won an award, is opening a new location or releasing a new product or service, routinely sharing press releases and other news with the media can help you stand out in journalists’ minds over time and enhance the public perception of your organization.
Read MoreEVONIK BEGINS CONSTRUCTION ON $220 MILLION LAFAYETTE LIPID INNOVATION CENTER
Members of Greater Lafayette Commerce’s leadership team joined Gov. Eric Holcomb and other dignitaries on the sprawling campus of Evonik’s Tippecanoe County Laboratories for a groundbreaking heard and seen not only in Greater Lafayette, but around the world.
Read More7 WAYS TO NETWORK MORE EFFECTIVELY
Networking. Some people cringe when they hear the word. Others may associate it with being overly pushy. At the end of the day, networking is a two-way street. It’s about building relationships that may turn out to be mutually beneficial in the long run.
Read MoreFOUR EASY WAYS TO ENHANCE YOUR SOCIAL MEDIA STRATEGY NOW
It goes without saying that having an effective presence on Facebook and other social media channels, such as Instagram, LinkedIn, Tik Tok and Twitter, can be a game-changer in your marketing strategy.
Read MoreFIVE THINGS TO CONSIDER BEFORE STARTING YOUR OWN BUSINESS
Nearly a decade ago, my brothers and I caught the entrepreneurial bug and rented a building with the intention of starting a business. We didn’t know what business we were going to start – just that we were going to start one.
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