DreamItDoItIndiana.com

As Greater Lafayette Commerce continues to work to attract advanced manufacturing and logistics companies to our region, a new online tool hopes to encourage high school students to consider careers in these fields.

DreamItDoItIndiana.com, an interactive, multimedia, youth-oriented website and social media network designed to highlight manufacturing and logistics careers and the education and training programs necessary to pursue them, was launched by Conexus Indiana last week.

The online campaign is the centerpiece of Conexus’ ‘Dream It. Do It.’ campaign, a broad

marketing effort to attract more young Hoosiers into the manufacturing and logistics fields. One

of every five Hoosiers are employed by these industries, but the trend of Baby Boomer

retirements is creating a shortage of qualified applicants for firms involved in electric vehicles

and other clean technologies, medical manufacturing, aerospace, supply chain management,

and many other high-growth areas.

For more information on “Dream It. Do It.”, visit www.DreamItDoIt.com